Harness Coaching to Maximize Your Potential

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Depiction of potential unlocked for maximum performance.

The Paradox of Human Potential

Have you ever contemplated why people respond differently to comparable situations? Your opinions regarding matters and the approach you choose determine whether you will drown in a circumstance or propel yourself forward.

Human potential is the innate ability to function in both personal and professional spaces. As much as the potential is available to every human being, limiting beliefs and thoughts stand in the way of optimum actualization. Coaching is a catalyst for change in today’s fast-paced world, resulting in deep and long-lasting effects. The International Coaching Federation defines coaching as “the partnering with clients in a thought-provoking and creative process that inspires them [the clients] to maximize their personal and professional potential.

People come to us in a wholesome sense when they seek coaching, the transformation must cut through all spheres of life.

Claire Wanjiku, CDI-Africa Coaching Group.

What Does Coaching Do?

Simply put, coaching is a conversation with an intent, one that equips you with the ability to maximize your potential. Fresh beliefs and approaches to existing challenges are made possible through coaching. Additionally, it births new perspectives and opportunities. This sets apart people who sail through obstacles and those that get stuck along the way.

Why Invest in Professional Coach Training?

The return on investment is the most important consideration in every investment decision. The return on investment for Professional Coach Training can be described in four stages, as shown below.

Stage One: Self-Discovery

Professional coach training program is not just about benefiting from the coaching skills gained. It is a matter of learning more about yourself and how you interpret a wide variety of situations in your life. How well do you respond to others? How well do you listen in conversations? How do you recognise emotions in yourself and others? These are all questions that a professional coach training program will help you answer with ease.

As Claire Wanjiku puts it, “you cannot give what you don’t have to your clients.” Therefore, the starting point towards achieving a return on your investment is undertaking a journey of self-discovery.

Stage Two: Coach Better, Lead Better

The coaching skills gained reap innumerable benefits in interpersonal relationships, most prominently in individuals in leadership positions. Not only do you improve your coaching capability and techniques, but this also further transfers to your leadership effectiveness.

I have identified a niche, and it is that: people in leadership wanted to lead better and the coaching approach helped them to do so.”

Seintje Veldhuis, CDI-Africa Coaching Group.

Significant changes to the means by which you solve problems, communicate, recognise and evaluate strengths and weaknesses and organize teams to harness their potential will be in abundance once you invest in professional coach training. And, through the programs, you are able to stray away from training, mentoring, counselling (etc.) and orchestrating better coaching conversations.

93% of managers/leaders using coaching skills have received some coach-specific training, including 79% through programs accredited/approved by a professional coaching organization (2022 Global Consumer Awareness Study)

Stage Three: Accreditation and Business

A professional coach training program equips you with the opportunity to understand the basic logistics of setting up a coaching business, or growing the coaching culture within your organization. You benefit from increased opportunities to advance your own coaching in a wide range of applications, including:

  • Internal practitioner e.g. Human Resource Managers, 
  • Coach educator,
  • External practitioners e.g. coaching consultancy business among others

The scope of tangible returns on your investment do not stop there. You are also able to build local and international networks. For instance, the Certified Professional Coach (CPC) program has a vast alumni network that is regularly in contact with each other. In addition, previous ‘investors’ into professional coach training programs provide consistently positive reviews on the strength of the connections within the different programs’ networks.

Notably, once you get a global diploma, it is recognized everywhere internationally, from the sandy beaches of Barcelona, to the bustling streets of New York! In fact, upon registration, you automatically gain eligibility to join the International Coaching Federation (ICF) and access the wide mirage of benefits available.

Stage Four: Worthwhile Legacy

Most importantly, investing in a professional coach training program maintains a worthwhile legacy. From the extensive learning about yourself offered, to the myriad of applications of a proficiency in coaching, this most vital return on your investment cannot be ignored. There is a large amount of creativity involved in such programs, as well as versatility and adaptability to suit your specific needs. 

Coaches are destiny connectors; they help clients to not just see, but to also connect to and fulfil their potential. Ergo, as the world develops a larger coaching culture, the most important stage in the return on your investment is the knowledge that you continually contribute to a much larger societal development.

Join the Professional Coaching Program

Having reviewed the four stages of gaining a return on your investment into one of our global diploma programs, we are cognizant that you are now furnished with the knowledge to guide you to the next step of becoming a Certified Professional Coach.

Always remember that with coaching, you not only gain the skills but also get personal transformation.